Post by account_disabled on Jan 21, 2024 22:32:51 GMT -5
We can analyze the data as a whole for the page for a certain period or individual posts and stories. I told more about the indicators that need to be monitored in social networks in the article "Features of KPIs in SMM" To analyze the numbers, you can use the internal statistics of Facebook and Instagram Meta Business Suite . It has been updated and gives true indicators. With the help of screenshots, I will show what the internal statistics service looks like, and what indicators we can track. Statistics Appearance of Meta Business Suite 1. General indicators General indicators Actions on the page Page reach and visit data Page reach and visit data 2. Coverage Page coverage for a certain period Page coverage for a certain period 3.
General content data This parameter shows the dynamics of interaction and reach of C Level Executive List posts and stories on Facebook and Instagram over the last 90 days. Unfortunately, it is not possible to change the terms in this parameter. But we can still track which type of content is performing better. And to compare the data of publications placed in the feed or stories in two social networks. General content data Analysis of interaction and reach 4. Coverage Ranking of reach, likes, reactions, reposts, comments, etc. from highest to lowest and vice versa. This data gives us an idea of the publications (or stories) that have gained the most reach and engagement. Ranking of coverage indicators Statistics of individual types of content 5.
Video data Videos are the main content for Facebook and Instagram. Video data Video viewing time dynamics 6. Instagram page indicators Instagram page metrics You should also remember the internal statistics of Instagram itself. There is data there that is not in the Meta Business Suite. Internal statistics of Instagram Internal statistics of Instagram Why use third-party services when there are voluminous statistics of the internal service? Third-party services will help: view competitors' statistics when there is no access to their page; compare our page performance with competitors' page performance: ER, number of posts per month, top posts per month. Services for analytics of social networks I can personally recommend several third-party services. SimilarWeb - helps to research the traffic to the site from social networks and see the audience. With the help of this service, we can: see traffic from competitors and compare with your traffic; track in which social networks the competitor is not represented and go to these social networks first; understand which social networks need to be strengthened.
General content data This parameter shows the dynamics of interaction and reach of C Level Executive List posts and stories on Facebook and Instagram over the last 90 days. Unfortunately, it is not possible to change the terms in this parameter. But we can still track which type of content is performing better. And to compare the data of publications placed in the feed or stories in two social networks. General content data Analysis of interaction and reach 4. Coverage Ranking of reach, likes, reactions, reposts, comments, etc. from highest to lowest and vice versa. This data gives us an idea of the publications (or stories) that have gained the most reach and engagement. Ranking of coverage indicators Statistics of individual types of content 5.
Video data Videos are the main content for Facebook and Instagram. Video data Video viewing time dynamics 6. Instagram page indicators Instagram page metrics You should also remember the internal statistics of Instagram itself. There is data there that is not in the Meta Business Suite. Internal statistics of Instagram Internal statistics of Instagram Why use third-party services when there are voluminous statistics of the internal service? Third-party services will help: view competitors' statistics when there is no access to their page; compare our page performance with competitors' page performance: ER, number of posts per month, top posts per month. Services for analytics of social networks I can personally recommend several third-party services. SimilarWeb - helps to research the traffic to the site from social networks and see the audience. With the help of this service, we can: see traffic from competitors and compare with your traffic; track in which social networks the competitor is not represented and go to these social networks first; understand which social networks need to be strengthened.