Are your products and services valuable to other businesses

You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. You just have to set up your strategy by following the best practices, and then adjust your approach to better align your plan with your target audience’s needs. Ready to get started? Just follow this how-to guide on building a successful B2B content marketing strategy. Keys to a Successful B2B Content Marketing Strategy Business to Consumer (B2C) vs B2B Content Marketing Key Steps to Creating a Content Marketing Strategy for B2B Ready to Create Your B2B Content Marketing Strategy? Keys to a Successful B2B Content Marketing Strategy A successful content marketing strategy centers around creating content that speaks to the needs.



When you follow the right steps, it is. With the right approach, the process will look a Phone Number  little something like this: Learn all about your customer’s pain points and goals in growing their business Figure out what types of content they prefer when making buying decisions Find where they spend the bulk of their time online, especially during the workday Build a B2B marketing calendar full of great content and target key distribution channels Create content briefs, and then produce the content as needed to hit all the deadlines Distribute and promote your content to keep it in front of key stakeholders Set performance goals and track all your key performance indicators (KPIs) At the end of each quarter, use your KPIs to revise your B2B content marketing strategy. Even when you do everything right from the start, expect the wins to trickle in slowly. With B2B content marketing, you have to play the long game. So, ditch the unrealistic expectations and just focus on following the plan. Business to Consumer (B2C) vs B2B Content Marketing Although the line between B2B and B2C content has started to blur recently, there are still many key differences, including: Stakeholders.







Unlike consumer sales, business purchases rarely go through one person. Instead, the company often takes a collaborative approach to find solutions, resulting in the need to engage all the key stakeholders. Value Proposition: Businesses don’t act on impulse in making purchase decisions. They weigh the value of all the solutions to find the ones that’ll provide the best results. So, you must appeal to them with proof of how well your solutions work, preferably with stats, facts, and graphs. Brand Voice: B2C marketing allows you to put a ton of personality into your brand voice as you seek to make a one-to-one connection with your customers. With B2B, your brand voice must take a serious turn, reflecting how you would speak with a committee of stakeholders in a professional setting. Keep all these differences between B2C and B2B content marketing in mind as you create and follow your plan to get great results every step of the way. Key Steps to Creating a Content Marketing Strategy for B2B If you’re ready to create your B2B content marketing strategy, simply follow these seven steps.