Post by account_disabled on Dec 20, 2023 1:57:34 GMT -5
Those who have ever committed mockery (directed at other people) in the gym will probably think twice before engaging in such unedifying behavior. This is at least suggested by the new and delirious spot for Julie's, a local bakery chain based in the Philippines. The Julie's ad takes place in the gym, where two middle-aged women dressed in colorful lycra leggings are animatedly lifting weights in front of the mirror. A young man then makes an appearance who, despite his skinny and poorly toned physique, begins to make fun of the two women. "So this is the reason why it smells so much like liniment ," says the boy as soon as his gaze falls on the two women, to whom he dedicates absolutely malicious words.
Fed up with the insults that the young man directs at the two women, a third woman suddenly appears and is ready to give the impolite boy what he deserves. Neither quick nor lazy, the woman kneads Phone Number List the young man's soft body and puts it in the oven to take it out transformed into a steaming tray of appetizing buns. If you do not see the embedded video correctly, click here The spot, designed to commemorate the 40th anniversary of Julie's, is another extravagant creation by the Manila-based agency Gigil , the same one that in recent months has given us extravagant ads for brands like RC Cola or Mega Tuna . The idea to light up such a bizarre spot was the perverse stereotypes that are usually floating around middle-aged women in the Philippines or "titas" (as they are known in the Asian country). «We have a love-hate relationship with the titas.
There are bad titas, who insist on making negative comments about almost everything, but also good titas, those you can trust. And there are also those chicks that people tend to make fun of for their love of essential oils, zumba and nail polish,” explains Dionie Tanada, associate creative director of Gigil. Since "titas" are part of Julie's DNA, Gigil decided to make a point in favor of them in the brand's latest spot. "Julie Gandionco, the founder of Julie's, was already over 50 years old when she decided to start her own bakery," recalls Tanada. «We think the #StopAuntieShaming campaign is a great way to celebrate the brand's 40th anniversary. Like Julie's, we want Filipino titas to celebrate their age and show those who make fun of them that they are wrong and that they can perfectly make their dreams come true," Tanada emphasizes.
Fed up with the insults that the young man directs at the two women, a third woman suddenly appears and is ready to give the impolite boy what he deserves. Neither quick nor lazy, the woman kneads Phone Number List the young man's soft body and puts it in the oven to take it out transformed into a steaming tray of appetizing buns. If you do not see the embedded video correctly, click here The spot, designed to commemorate the 40th anniversary of Julie's, is another extravagant creation by the Manila-based agency Gigil , the same one that in recent months has given us extravagant ads for brands like RC Cola or Mega Tuna . The idea to light up such a bizarre spot was the perverse stereotypes that are usually floating around middle-aged women in the Philippines or "titas" (as they are known in the Asian country). «We have a love-hate relationship with the titas.
There are bad titas, who insist on making negative comments about almost everything, but also good titas, those you can trust. And there are also those chicks that people tend to make fun of for their love of essential oils, zumba and nail polish,” explains Dionie Tanada, associate creative director of Gigil. Since "titas" are part of Julie's DNA, Gigil decided to make a point in favor of them in the brand's latest spot. "Julie Gandionco, the founder of Julie's, was already over 50 years old when she decided to start her own bakery," recalls Tanada. «We think the #StopAuntieShaming campaign is a great way to celebrate the brand's 40th anniversary. Like Julie's, we want Filipino titas to celebrate their age and show those who make fun of them that they are wrong and that they can perfectly make their dreams come true," Tanada emphasizes.