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Post by account_disabled on Nov 26, 2023 1:08:18 GMT -5
Customer Service According to research by Khoros, about half of consumers who engage with brands on social media are reaching out about customer care concerns. And engagement differs on platforms as shown in this graphic (although for many users, social media offers the easiest and quickest way to get a response from a brand, so Social Media Managers should be vigilant across channels). Engagement intent of users by social media platform Engagement intent of users by social media platform Customers often look to social media for help with answering questions or to Cell Phone Numbers List complain (or rave) about their experience, especially with platforms like WhatsApp and Facebook Messenger available. So, if nobody is there to respond (even on nights and weekends), their impressions of that brand could sour. Here are some stats collated by Hootsuite on the importance of customer service and social media. Highlights include: 49% of organizations see social customer service as the responsibility of the marketing team Over half of respondents in a Facebook IQ survey reported that they’re more likely to buy from a company that offers customer service via chat Messaging channels reduce the cost of customer interaction by 60% 50% of consumers say that a timely response to their customer-service questions influences their decision to make a purchase 40% of consumers expect a while 79% expect to hear within 24 hours Helpful resources to boost your customer service
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