Post by account_disabled on Mar 13, 2024 4:59:39 GMT -5
SEO 2018: Rand Fishkin of Moz talks to us about it in preview What will be the future of SEO 2018? Moz wizard Rand Fishkin shared his thoughts on the top SEO trends in the coming year on stage at Web Summit 2017 . Referral source of traffic Fishkin began his speech by showing this graph that has gone viral on the web. It was done by a company called Parsley that follows the analytics of the major newspapers in the world. But that's wrong! seo 2018 rand fishkin According to the CEO of Moz, this graph is wrong because Parsley only follows a handful of the major global publications, which have a lot of traffic and do a lot of optimization on Facebook but not all of them are good at SEO.
To dispel this myth that Facebook beats Google in sending traffic to the Find Your Phone Number world's major publications, Rand Fishkin called on a company in California called Jumpshot that tracks the flow of clicks at the browser level. This means that no matter what browser you are using or if you are browsing in incognito mode, they see all the URLs visited by everyone in the world, anonymize the data and then collect it. seo in 2018 Referral source of traffic These are the real numbers about where the traffic is coming from: These are the biggest traffic generators of all the websites on the Internet. Google owns more than half of the world's referral traffic! seo 2018 Referral source of traffic But not all platforms distribute traffic in the same way: for example, Google distributes traffic quite equally while Facebook sends traffic in favor of the top positions.
It's no surprise that Parsley's data suggests Facebook is generating all this traffic given that some of the biggest advertising outlets are getting tons of visits while everyone else, with their smaller sites, is at the bottom. Reddit and YouTube are even more unbalanced! CTR: mobile results vs. desktop seo in 2018 Mobile CTR Fishkin shows more data provided by Jumpshot regarding mobile and desktop CTR. Let's say you do a Google search on mobile. As you can see, out of billions of results, only 2% are paid, 41% are organic results and 57% are No Clicks, which means that Google has sold the positions before anyone has even clicked.
To dispel this myth that Facebook beats Google in sending traffic to the Find Your Phone Number world's major publications, Rand Fishkin called on a company in California called Jumpshot that tracks the flow of clicks at the browser level. This means that no matter what browser you are using or if you are browsing in incognito mode, they see all the URLs visited by everyone in the world, anonymize the data and then collect it. seo in 2018 Referral source of traffic These are the real numbers about where the traffic is coming from: These are the biggest traffic generators of all the websites on the Internet. Google owns more than half of the world's referral traffic! seo 2018 Referral source of traffic But not all platforms distribute traffic in the same way: for example, Google distributes traffic quite equally while Facebook sends traffic in favor of the top positions.
It's no surprise that Parsley's data suggests Facebook is generating all this traffic given that some of the biggest advertising outlets are getting tons of visits while everyone else, with their smaller sites, is at the bottom. Reddit and YouTube are even more unbalanced! CTR: mobile results vs. desktop seo in 2018 Mobile CTR Fishkin shows more data provided by Jumpshot regarding mobile and desktop CTR. Let's say you do a Google search on mobile. As you can see, out of billions of results, only 2% are paid, 41% are organic results and 57% are No Clicks, which means that Google has sold the positions before anyone has even clicked.