Post by account_disabled on Mar 7, 2024 4:56:40 GMT -5
The heroine appears running with a hammer in her hand and dressed in a tank top with the stylized image of the Macintosh and colored shorts. Her movement, her rebellious running (she is chased by guards in riot gear) and the colors in which she is dressed put her in immediate contrast to the scenery. The crowd finally gathers in a room where they passively, almost narcotized, watch the Orwellian speech of a man projected on a large screen. The commercial ends with the heroine-athlete throwing the hammer in a scream just as the man on the screen cheers “we will win!” thus destroying the screen in a large explosion. A message appears: “ Apple will introduce the Macintosh on January 24th .
And you will understand why 1984 will not be like “1984”. The dystopian, totalitarian, hyper-controlling Greece Telegram Number Data scenario, the people on the march, are a clear reference to IBM, until then leader in the Personal Computer market. In other words , IBM represents the centralization of power that Apple , personified by the heroine-athlete, is preparing to crumble. All this is rendered through a totally opposite field of meanings and values, in which we find: innovation, revolt, color, disruptiveness, movement, novelty, rupture, uniqueness, etc. Barilla An Italian brand that has certainly made storytelling its strong point is certainly Barilla , the brand that has become a symbol of Italian pasta and, in general, synonymous with Italianness. The brand is a historic brand, which has spanned the centuries since the first shop was opened in Parma in 1877. Thus the company has expanded over time, to become the multinational it is today, evolving hand in hand with communication.
In fact, Barilla has always shown itself to be attentive and receptive to media transformations and innovations , of which certainly one of the most important was the advent of television, which it used both in the Carosello format , starting from 1958, and, more later, in various advertising serials such as “Vita con Bettina”. It is here that the Italian family appears for the first time, the protagonist of all the brand's subsequent advertising production. Mulino Bianco Mulino Bianco is Barilla 's bakery products brand . Since its foundation in 1975, the brand has chosen to position itself for values such as Italianness, family, naturalness, genuineness, tradition and craftsmanship, to the point that the expression "Mulino Bianco family" has entered common language. Following is a commercial from 1977 Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming.
And you will understand why 1984 will not be like “1984”. The dystopian, totalitarian, hyper-controlling Greece Telegram Number Data scenario, the people on the march, are a clear reference to IBM, until then leader in the Personal Computer market. In other words , IBM represents the centralization of power that Apple , personified by the heroine-athlete, is preparing to crumble. All this is rendered through a totally opposite field of meanings and values, in which we find: innovation, revolt, color, disruptiveness, movement, novelty, rupture, uniqueness, etc. Barilla An Italian brand that has certainly made storytelling its strong point is certainly Barilla , the brand that has become a symbol of Italian pasta and, in general, synonymous with Italianness. The brand is a historic brand, which has spanned the centuries since the first shop was opened in Parma in 1877. Thus the company has expanded over time, to become the multinational it is today, evolving hand in hand with communication.
In fact, Barilla has always shown itself to be attentive and receptive to media transformations and innovations , of which certainly one of the most important was the advent of television, which it used both in the Carosello format , starting from 1958, and, more later, in various advertising serials such as “Vita con Bettina”. It is here that the Italian family appears for the first time, the protagonist of all the brand's subsequent advertising production. Mulino Bianco Mulino Bianco is Barilla 's bakery products brand . Since its foundation in 1975, the brand has chosen to position itself for values such as Italianness, family, naturalness, genuineness, tradition and craftsmanship, to the point that the expression "Mulino Bianco family" has entered common language. Following is a commercial from 1977 Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming.