Post by account_disabled on Mar 4, 2024 23:01:42 GMT -5
She shared, “Historically, Microsoft advertising has been best for B2B users. in B2C interest because of Microsoft’s partnership with OpenAI, the maker of ChatGPT.” With Google becoming more competitive, Microsoft Ads can be a good option for providing clicks at a lower cost. bing ad for running socks Social media trends Key Takeaways Leverage videos and user-generated content (UGC) across social platforms Use social shopping to power up ecommerce revenue Create brand partnerships with content creators *Insights from Hunter Nicholson, WebFX’s Director of Social & Media Advertising 7. Leverage videos and user-generated content (UGC) across social platforms Video content — specifically user-generated content (UGC) — will continue to be effective across social platforms this year.
Hunter shared, “We’re anticipating more presence in the Brazil WhatsApp Number Data advertising space for TikTok, but also for Instagram, where videos will lean more authentic/UGC-style to blend into a user’s feed of followers more and grab their attention.” With social users getting better at recognizing ads in social feeds, more native-looking content (such as UGC) can enhance engagement with your brand. 8. Use social shopping to power up ecommerce revenue Social commerce continues to grow in 2024, especially with platforms like TikTok leaning more into the shopping space. Hunter explained, “We’re seeing growth in last-click purchases directly on Meta’s platforms and growth in touchpoints from social during the last 25% of the user journey.
” Users are becoming more trusting of buying on social since it isn’t seen as “new” anymore. free people instagram shop 9. Create brand partnerships with content creators More and more, it seems like influencers are taking a back seat to content creators. Creators are essentially micro-influencers. According to Hunter, “Brands won’t likely see a lot of traction from the user posting a video on their individual personal profile. But they’ll be able to capitalize on the creator content in the brands’ paid and earned media, which is in some ways an even bigger win.” Expert insights from hunter headshot Hunter Nicholson WebFX’s Director of Social & Media Advertising As we look ahead to 2024, it’s important to consider the presence and impact of social advertising throughout all stages of a buyer’s journey.
Hunter shared, “We’re anticipating more presence in the Brazil WhatsApp Number Data advertising space for TikTok, but also for Instagram, where videos will lean more authentic/UGC-style to blend into a user’s feed of followers more and grab their attention.” With social users getting better at recognizing ads in social feeds, more native-looking content (such as UGC) can enhance engagement with your brand. 8. Use social shopping to power up ecommerce revenue Social commerce continues to grow in 2024, especially with platforms like TikTok leaning more into the shopping space. Hunter explained, “We’re seeing growth in last-click purchases directly on Meta’s platforms and growth in touchpoints from social during the last 25% of the user journey.
” Users are becoming more trusting of buying on social since it isn’t seen as “new” anymore. free people instagram shop 9. Create brand partnerships with content creators More and more, it seems like influencers are taking a back seat to content creators. Creators are essentially micro-influencers. According to Hunter, “Brands won’t likely see a lot of traction from the user posting a video on their individual personal profile. But they’ll be able to capitalize on the creator content in the brands’ paid and earned media, which is in some ways an even bigger win.” Expert insights from hunter headshot Hunter Nicholson WebFX’s Director of Social & Media Advertising As we look ahead to 2024, it’s important to consider the presence and impact of social advertising throughout all stages of a buyer’s journey.