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Editorial design is an ancient technique, dating back more than 5,000 years! Of course, it has evolved and, if the ancient Egyptians used it before, today they are a differential point for brands' marketing to stand out. Read until the end! Angel Lopez May 11, 22 | 5 min read editorial design If you're looking to learn more about editorial design, you've come to the right place! Humans have been creating and designing written texts for over 5,000 years, since the development of cuneiform writing in Mesopotamia around 3200 BC The following Sumerian clay tablet is an example of the use of cuneiform writing. Today, good editorial design is fundamentally online and helps brands make their
Digital Marketing and sales strategies have a great impact. Continue until the end, in this content we will explain what it is, tips to start the editorial design process and what its importance is for marketing . What is 10 best gps tracker services in Bangladesh editorial design? 3 tips for creating a high-impact editorial design For sure, what is the importance of editorial design in marketing? What is editorial design? Editorial design is one of the branches of graphic design that, decades ago, was a concept that was attributed only to the production of newspapers, magazines and books. But, due to the global digital transformation, it now focuses more on the design of online publications and seeks to ensure that the contents, whether on social networks , blogs , or websites , have good receptivity and are effective.
Therefore, among the objectives of this term, we find: make the publications very attractive; give an interesting visualization; ease of reading. Indeed, all good practices are focused on improving user retention to ensure that they become interested in the brand and can eventually become customers. Of course, this has a great similarity to marketing, more on that later! 3 tips for creating a high-impact editorial design How can you create impactful designs that please your target audience? For this, the first thing you should do is focus on a buyer persona and allocate the content to them. Now, I'm going to give you 3 other key tips to make your content stand out: 1. Have a unique style and stick to it Style is to editorial design what voice is to writing; It is part of the brand of a book or magazine.