Post by account_disabled on Feb 11, 2024 6:28:04 GMT -5
The Business: Elena Martínez Psychologist = The Client = The Challenge = The Solution = Launch & Results The Business: Elena Martinez Martinez – Psychologist introduction At Digital Marketing Spain, we are experts in helping businesses achieve their online marketing goals. In the following article, we will discuss how we helped a child psychologist in Murcia generate more traffic and in turn generate more leads. The Client Elena is a child psychologist with over 10 years of experience. She specializes in cognitive-behavioural therapy, which is a type of therapy that helps people change their thoughts and behaviours in order to improve their mental health. Elena works with families with children with learning and behavioural problems, and she has also given workshops for parents and caregivers on emotional intelligence, self-esteem, and social skills.
Elena Martínez Psicóloga Infantil y Adolescentes en Murcia The Challenge The client’s website was designed with outdated technology, which made it difficult to optimize for conversions and conversion tracking for Google Best budget GPS tracker price in Bangladesh Ads. The site also needed to have SEO plugins installed, and SEO optimization performed before we could move forward. Here are some of the specific challenges that we faced: The website was built using WordPress but with a template that was difficult to adapt for our specific needs which meant that on-page / technical SEO would have been very difficult to optimise for, and consequently this meant that the site wouldn’t be able to reach the top positions on the Search Results Pages (SERPS) The website was not optimized for conversions.
This meant that we were not able to track how many people were taking specific actions on the website, such as submitting a contact form or making a purchase. This made it difficult to measure the effectiveness of our marketing campaigns. The Solution We were able to overcome these challenges by: Moving the site from it’s actual host provider to Ionos, we were then able to implement the design using the DIVI builder which is very powerful and adaptable We were able to optimise the site for conversions by adding WhatsApp contact, we upgraded the forms and at the same time complied with data protection laws and also increased the speed of the site. We installed SEO plugins to help with ranking and also used different techniques to improve site speed which is an important ranking factor on Google.